Electronic Marketing Essay Example | Topics and Well Written Essays - 2000 words

Electronic Marketing - Essay Example It would elaborate over how the advancements in technology and the advent of internet has assisted organisations in creating and improving customer value with the use of personalization and mass customization. Moreover, it would discuss the ethical and legal constraints associated with the use of internet. DISCUSSION The internet can be formally described as an interconnected network comprised of several networks and millions of computers that aim to link together businesses, educational institutions, government agencies, and individuals. There is no single organization controls the internet or how it functions, nor is it owned by any individual, yet it has provided the infrastructure for the transfer in commerce, scientific research and culture. The advent of internet has brought forward a plethora of opportunities and openings for businesses to take advantage of in order to better serve the customers. (Laudon & Traver, 2007) Marketing is basically the management process responsible for identifying, anticipating and satisfying the requirements of customers profitably with the help of the 4 Ps of the marketing mix, namely, product, price, promotion and place. (Baker, 2001) When internet and related technologies are used to communicate with the audience and the customers this becomes the process of electronic marketing. As the competition over the internet is increasing, there is more stress over providing the maximum value to the online customer. Customer value can be generated through providing them with a favourable experience. This experience can be enriched through the paradigms of internet accessibility, the depth and interactivity of the contents, faster access, convenience, speed of transactions and overall, a pleasant experience. All mass marketing comes down to offering customers with value for money. (Jones & George, 2007) Internet enables companies to produce customized products while maintaining a low unit cost for the products. Mass customization i s a new phenomenon that is taking over the business strategic environment. It can be defined as the enablement of a company to provided products that are tailored to the specific needs and demands of a group or individual bearing similar interest. The internet has increased the implementation of mass customization by companies. The youth of today are habituated to personalizing their experiences, be it the internet or their mobile phones. Customization is taking place over everything and anything, from toys to games to clothing. This generation is accustomed to personalization and customization from their brands and this is why more and more companies are going towards this phenomenon. The demands of the consumers are now less similar. They are unique and different from others making them less predictable for the companies. Mass customization allows companies to cater to specialized requests over a large scale. With the advent of globalization and the advancements in information tec hnology, companies are faced with greater competition from all around the globe. Every company is aiming to gain a presence over the internet which would make them ubiquitous and interactive. The Internet makes it possible, for companies large and small, to offer standardized and customized products and services compatibly, or to merely offer the latter. (Baylis et al, 2007) With the help of personalization, companies can target their marketing messages to individuals by

Comments and suggestions Essay Example for Free

Comments and suggestions Essay People at authorities from different branches may need to meet on a regular period. Travel cost for representatives is an additional expense which could be controlled by implementing an internet based intranet. This intranet must have chatting capability which can facilitate online conferences. Authorities no longer need to travel to the main office; instead they can set down in front of their computers, log on to the website and talk to each other like what they do in conventional conferences or meetings. This not only eliminates travel expense, but it also promotes confidence for each person participating the meeting or conferences. Because he is at the same location where he is assigned, he’ll be able to produce situational reports at real time when necessary, and seek previous documents that was not initially told to prepare but was necessary in the meeting proceedings. People who travel might accidentally leave some important documents behind which will only result to unsuccessful participation. File sharing through File Transfer Protocol (FTP) An FTP system included in the internet based intranet can address the problem to achieve fast and reliable file and information sharing among different branches. This is very beneficial in file sharing and retrieval. Company-specific reports generated by the different information management systems installed in different departments can be directed to its FTP system. In this manner, FYC can achieve an organized information storage system. A person authorized to collect reports from different branches no longer need to call all branches simultaneously because the reports can already be retrieved through the FTP system attached to the intranet. Plus, retrieval of these reports can be accessible within a matter of seconds depending on the speed of the internet connection and the size of the files to be retrieved. This type of collection of reports ensures consistency of shared information especially in situations where one form of data or information is required to be disseminated to all branches. All in all, this is an effective time management and communication system for FYC. The ability to post Schedules and Messages This will achieve standardized calendar systems for all branches of FYC. Messages and schedules posted on the site is 99% accurate and safe since you can be sure that this information comes from those persons who are authorized to post it. Posting of messages and schedules once is more reliable than disseminating information through phone calls since an information officer might not consistently disseminate the information at all times. All you have to do is just key-in the information that needs to be posted. Comments and suggestions from different addressee can be posted as a forum thread which will help the top management to address problems that had arising in connection with any communication.

Speed of Light and Time Travel

Speed of Light and Time Travel Introduction The prospect of time travel has mystified and intrigued mankind for centuries. Time travel has been predominant in our culture and has formed the basis of a large portion of science-fiction works including H.G. Well’s â€Å"The Time Machine†. Whether they want to go back to the past to correct a mistake or journey to the future to experience the growth of mankind, everyone harbors a desire to travel in time. However, time is elusive. Everything about it is a mystery, from its existence to its workings. Even now, we are traveling into the future at a rate of one second per second. We can travel even faster by using light to our advantage. Although mankind cannot manipulate time with the current limitations in technology, time travel seems to be an almost inevitable part of the future. Einstein explains that places are moving at constant speeds relative to each other in his theory of Special Relativity. Soon after this theory was announced, scientists concluded that space and time were not really separate. They were actually part of the same entity, space-time, which is also known as the fourth dimension. And this allows us to travel through time. However, to perform a massive jump through time, the light speed barrier would need to broken. That is almost impossible with the present technology. However, new theories and hypotheses have been brought up which seem to signify that time travel could occur on a very large scale. By bending the laws of physics and light itself, we can theoretically travel in time. Indeed, theories about traveling in ultra-fast spaceships through the vast expanses of space to bending space-time have been brought up by numerous scientists. And the majority of these theories rely heavily on the use of light. The Relationship between Light and Time Light travels at a speed of 300,000 km/s. This speed, named c, is invariant. So, if we perform calculations on an object, the fixedness of c would cause other measurements to become variable (Clegg, 20). If this object starts nearing the speed of light, it would undergo massive changes, such as time distortion. In short, the object would experience time differently than an object moving at a slower speed (Jones Robbins, 281). This is known as time dilation. The effects of time dilation can be seen clearly when muons, particles with a life expectancy of 2.2 microseconds that travel at 98 percent light speed, survive their fall to Earth from an altitude of 15 km (Clegg 22). Einstein’s theories play a massive role in the understanding of time. Special Relativity proves that the time on a clock which is placed on a spaceship far from Earth passes much faster than the time observed on a clock close to the surface to Earth (Clegg 80). The other theory, General Relativity, shows that matter causes gravity and space to warp and light to curve (Jones and Robbins, 91). Gravity influences time, causing it to slow down. For example, atomic clocks situated in space gain an additional 46 microseconds every day. Experiments show that the two theories of relativity actually oppose each other (Clegg, 32). As we approach the speed of light, time beings to slow down. For instance, consider a spaceship traveling with a speed close to 150,000 kilometers per second for 10 years. It will fall behind by 2.7 years by the time it reaches Earth because it travels at half the speed of light (Clegg, 83). Moving at a speed closer to the speed of light causes an object to move forwards in time. Moving at the speed of light causes time to stop for that object (Science Channel). It is only logical for relativity to suggest that if we manage to break through the speed light barrier, time might start flowing backwards. (Clegg, 20) However, it is impossible to guarantee that after breaking the speed of light things would continue in a smooth manner as the light speed barrier is a discontinuity in reality (Clegg, 23). Breaking through the Light Speed Barrier Using fuel to power a spaceship to reach a speed even remotely close to light speed is nearly impossible. That is because the mass of the fuel grows exponentially with the speed of the rocket (Parsons, 159). The Russian scientist Tsiolkovsky found out that the maximum speed of a rocket is proportional to the speed at which it spits out its exhaust (Benson). This causes ordinary engines to travel at a very slow speed. On the other hand, an ion drive, a type of spacecraft engine, generates exhaust speeds of over 200,000 m/s. However, only a small mass of fuel is accelerated at a time, making the net acceleration very gradual. The fastest speed it can acquire is 700,000 m/s which is only 0.2 percent light speed (Parsons, 159). It is more feasible to use solar sails, a new kind of spacecraft propulsion (Parsons, 161). The sun radiates electromagnetic waves, and the pressure of this electromagnetic output powers the solar sails. They work because light energy and electromagnetic radiation is converted to kinetic energy, which is essentially motion (Clegg, 91). Scientist speculate that it can achieve a speed of 75,000,000 m/s, about 25 percent light speed, when fused with an ion drive. (Parsons, 161) However, as the ship drifts off farther into space, it becomes harder for the sun to power it for a long period of time, and this might lead to its failure (Clegg, 91). General Relativity could be used to build a ‘warp drive’ that would allow a spaceship to travel faster than light. Mexican scientist Miguel Alcubierre envisioned arranging matter in such a way that would cause the space-time behind of the ship to expand and the space-time in front of the ship to contract (Alcubierre L73). By doing this, the piece of space containing the ship and its destination would be crossed extremely fast. In order to achieve this, ‘exotic matter’, a material possessing negative pressure and mass, would be required. Unfortunately, only tiny amounts of exotic matter have been created experimentally. To produce a working warp drive, a quantity of exotic matter equal to a third of the mass of the sun would be required (Parsons 163). The Possibility of Time Travel Traveling at a speed close to the speed of light enables us to advance into the future. A brilliant example is the Twin Paradox (Clegg 83). To comprehend the Twin Paradox, it is necessary to visualize a pair of hypothetical twins first. If one journeys to space on a super-fast spaceship and then returns home after spending quite some time in space, he would find that he has aged far slower than his counterpart on Earth. By traveling at a speed close to the speed of light, he has would have effectively traveled into the future (Jones Robbins, 291). The laws of physics do not exempt the possibility of traveling faster than light (Mark 211). The warp drive does not damage any rules. Alcubierre states: â€Å"When we study special relativity we learn that nothing can travel faster than the speed of light. This fact is still true in general relativity, though in this case one must be somewhat more precise: in general relativity, nothing can travel locally faster than the speed of light.† When warp drives are out of the question, scientists still think it is possible to find particles that travel faster than light, and some have already started challenging Albert Einstein’s claim that nothing can go faster than light (Padmanabha 8). Of course, that faster-than-light travel would probably violate the law of causality, or cause and effect (Mark 217), but that hasn’t stopped people from trying. Nevertheless, it would be nearly impossible for a large object to break through the light speed barrier. Einstein was the first one to show us that mass and energy were interlinked (Jones Robbins, 88). So it only goes to say that an object that is accelerating at a high speed would have to undergo an increase in mass. Therefore, a large amount of energy would be required to keep the body accelerating (Jones Robbins, 282). However, as the object would start to approach the speed of light, the energy required to keep it accelerating would keep on growing until it becomes infinite at the light speed barrier (Parsons, 162). At that speed, it would be impossible to power to any object, unless its mass is zero, of course. Conclusion The speed of light allows us to experiment with time and manipulate it to successfully travel through time. Despite the many objections raised to this subject, the number of hypotheses surrounding this field of study keeps on increasing day by day. After all, in some instances, time travel has been proved to be successful. As the world progresses and technologies become more advanced, scientists start looking for ways to use the space-time dimension to establish time travel or prove the numerous theoretical possibilities false. Paradoxes and oddities keep on surfacing at every stage, leading people to say that time travel is impossible. They ignore the fact that time travel has been accomplished and that some people have already taken tentative steps towards venturing into the future. Mankind has been in existence for a long period of time. As the human race progresses, it makes new discoveries in the field of science and technology everyday. Our conception of truth changes as time passes. The general populace sees time travel as something impossible. They believe that this only belongs to the genre of science fiction. However, beliefs tend to change. In the past, people used to find many ideas incredulous. With the passing of time, these concepts came to be accepted as facts. And today, these facts are taken as granted. Although time travel is not entirely feasible today, physics does make it theoretically possible. Maybe in the next couple of generations or so, mankind might attempt the first large-scale exploration of time. In the end, though, everything depends on time itself.

Creation of the American Constitution :: American America History

Creation of the American Constitution A constitution is the legal structure of our political system, establishing governmental bodies, determining how their members are selected, and prescribing the rules by which they make their decisions. The nation's founders, fifty-five men, met in Philadelphia in the summer of 1787 to write a new constitution and to form a new government. George Washington was elected chairman of the convention.The founders were all very well-educated. Over half the delegates had collage degrees, which was rare in the North American continent at that time. They also had experience in governing. More than forty of the delegates held high offices in state governments, including three who were governors. The founders believed in the idea that the purpose of government was the protection of individual life, liberty and property. Following the election of George Washington as president of the convention, Governor Edmund Randolph of Virginia presented a draft of a new constitution .The Virginia Plan proposed a two house legislature. A lower house directly elected by the people of the states based on the population, and an upper house elected by the lower house.The congress was to have broad legislative power ,with veto over laws passed by state legislatures. The President and cabinet would be elected by legislature. The national judiciary would be elected by legislature , and their would be a "Council of Revision" with power to veto laws of Congress. Delegates from New Jersey , New York and Delaware did not agree to the Virginia Plan due to the great power delegated to the national government. William Paterson of New Jersey submitted a counterproposal .The New Jersey Plan proposed a one-house legislature, with equal state representation regardless of population. Congress had some legislative power, including levying some taxes and the regulation of commerce.The plan also proposed separate executive and judicial branches , elected by Congress and removable by petition from majority of state governors.The judiciary was appointed by the chief executive .The plan also included the supremacy clause , stating that the Constitution and federal laws would supersede over state constitutions and laws . After several months of debate , Roger Sherman of Connecticut came forward with a compromise.The Connecticut Compromise proposed a two-house legislature , with numerical representation in the directly elected House and equal state representation in the indirectly elected Senate. It also gave Congress broad legislative power, including the power to levy taxes and to regulate commerce . It proposed a single executive , chosen by an Electoral College .The judiciary would be appointed by the president and confirmed by the Senate .It also included the Supremacy Clause.

Application Assignment

. How is the Gillette Series being positioned with respect to (a) competitors, (b) the target market, (c) the product class, (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get† – not the most appropriate or cheap at all, but the most value added products, building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other positioning possibilities for a Brand.Gillette can position the various products it has separately, or treat Gillette as a master Brand. If Gillett is one Brand, then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories, then there is a shaving line, and then a deodorant line, and it can get into an aftershave line as well, unless it wishes to keep it aligned with the shaving category. In this scenario there can be 3 distinct positioning that Gillette can take up in the consumers’ minds. 2.Is Gillette making the best use of the brand equity that has been created with Sensor? Given that Gillett is attempting to make a name for itself and that Sensor has been its biggest success, it makes sense to use the impetus of that to tie into the rest of its line. The tagline of the best a man can get is a solid enough vague claim to make, and own. Since the equity was established for the ‘the best a man can get' and not just Sensor, Gillette is making good use of this, since the Sensor can be seen as a product from Gillette, and one that works very well, at least as per consumer response.Also, given that for men’s grooming, shaving is tied into the process very intricately, it is a logical next step to build onwards from shaving razor blade. However, releasing so many different product types into the market is not the right way to do so. 3 What strategies do you propose to Gil lette? Address the entire marketing mix. Perhaps a more staggered approach would work better, from releasing the gels and after shaves, and then moving onto deodorant, since you do not want to put too many different variants out there.It takes time to build a powerful reason to believe in a product for a consumer, and diluting the equity of sensor with too many different product types would be a disaster. A better strategy would be to first gauge not just consumer reaction to product quality, but to gauge consumer understanding of the brand Gillette. If the Brand is best known for a smooth comfortable shaving razor, then it would be advisable to first build on that equity further and introduce more razors, and add in a shaving gel.Hence the products need to be staggered out. Secondly, to build on the Price, they have one premium product in the form of razors. However there is still room to build a pyramid within Gillette's razors and add in a further premium variant, as well as a di scounted variant as well. The Gels and Deodorants, when they come in should follow a similar strategy come in at a similar premium of 110-120 and then build variants surrounding it. For example the Cool Wave series can be positioned at a 130 premium to competition.A further more niche variant can come in at a 150 index, and then a more standard variant series at a 100 index as the discounted variant series. Ownership of the category in the market is extremely important. The worst thing to do is to not take advantage of proper Placement. Globally companies such as Procter and Gamble as well as L'oreal have taken a space in the mind of the shopper through ownerships of shelves in store. It is important for Gillett series to be placed in a premium place, next to perhaps associated categories, and at eye level to most male consumers in the relevant age group.Shop shelf decoration is also important to announce the premium position. Finally, the promotional angle must not be discounted. I t is the single biggest reason after the Product itself, and is the right call for the consumers to initially think of trial. To achieve this trial, the communication must incorporate the same tagline of Gillette sensor, i. e the Best a man can get, and build on the equity that was created by Sensor. In this manner using all the tools to cater further success.

Rabaul Essay Response

Rabaul Essay Response Rabaul Essay Response ESSAY RESPONSE TO PRACTICE ESSAY Like many places of human settlement, the site of Rabaul (see Fig. 4) is subject to volcanic hazard. This hazard, a consequence of plate subduction processes involving the Pacific and Australian Plate (see Fig. 8) have been responsible for developing the island of New Britain in Papua New Guinea. The area has a geological history of violent eruptions where Simpson Harbour itself is an explosion crater, or caldera (see Fig. 3) and 500 people died in the 1937 eruption. As a consequence of vulcanism, humans benefit from the provision of a safe harbour as well as the potential for fertile soils to develop for farming. Whilst there are benefits gained from the volcanic activity on Rabaul, activity on the 20th September 1994 (see Fig. 10) resulted in significant social, economic and environmental upheaval. Currently, both Tavurvur and Vulcan are active and producing ash to a depth of 75 metres over the township. Appropriate mitigation by authorities must ensure that potentially dangerous hazards to people are avoided. A decision on whether to abandon or re-establish Rabaul will need to consider balancing the risk to residents with the economic and social upheavals that could result. The explosive eruption of magma, ash, gas and rocks had a significant environmental and socio-economic impact on the Rabaul area. Due to the prevailing South to Southeast winds, ash up to 75 centimetres in depth as well as poisonous gas affected the Rabaul area when Vulcan and Tavuruur erupted explosively (see Fig. 7 & 10). Whilst farmlands to the south [evidenced in the 3-D aspect sketch by Mr Raward] avoided the ash and gas due to the wind direction, had the eruption occurred between November and April, this highly acidic material may well have destroyed these farmlands. The risk of lahar and subsequent flooding is ever present if rain is added to this ash. Collapse of buildings has already occurred as a result of ash build up. The harbour also suffered sedimentation loads from the ash (see Fig. 5). This has a significant impact on the island’s capacity to trade and move its farm stock. Coupled with this impact is the possibility that further destruction of low-lying a reas could occur if tsunami activity is present. There is evidence in Figure 10 that â€Å"tidal waves† have entered the town. Although it is not clear as to what is meant by this, it may well be the flooding from sedimentation in the harbour, local rivers, or even tsunami activity from offshore tremors. Loss of viable farmland, landlessness, job loss, looting of local businesses and the cost to rebuild are just some of the socio-economic impacts of such a disaster. A decision to re-site Rabaul to the western end of New Britain minimises risk to residents but will have a significant impact socially and economically on the community. Residents will face inevitable debt, farmers and the community will have to rebuild their lives in a new place, resulting in significant economic and social stress for the people of Rabaul. International aid cannot be guaranteed so costs could become extreme. Without a protected harbour, the settlement will have limited ability to trade and move produce. Nevertheless, safety of residents can be guaranteed as this area is not volcanic. Re-establishment of damaged sections of Rabaul will result in less socio economic upheaval than a proposal to re-site. Nevertheless, residents will face a greater risk if they remain in Rabaul, as the volcano is in an active phase. A proposal to re-establish is socially sustainable given that it contains safe guards including interest free loans and